At this week's F8 conference in San Francisco, Facebook announced that users can now embed their natively uploaded video to other areas on the net. So that now means that if you have uploaded a video to your Facebook page you can now embed it to your own website or Blog. This Video Blog explains how to do just that and also points out a small flaw I have found with using Facebook's latest plugin for B2B marketing.
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We had a fun filled day yesterday at the Kilcock St Patricks Day parade. Once again the whole community got involved and the day went off without a hitch. The parade theme this year was Back to the Future, which brought out some great creative ideas for many of the floats and costumes. A big congratulations to all involved in the organising.
I visited the parade with my wife and two children and we had a ball. I got some nice photos of those taking part in the parade this year and put a little video together. To get a free copy of our video please subscribe to our blog and the video will be emailed to you.
With photos now commanding the lowest amount of organic reach for Facebook business page users, I thought it might be a good idea to show you how to change your photos into engaging video content to allow for better organic reach. As I described in a past blog posts, Facebook (and soon Twitter) are pushing their native video content in a big way. So if you are not using video on your social media page you are not getting the most from your fans base.
Download links for Windows Movie Maker.
I hope this video has given you some help with creating more video content for your social media pages. Please subscribe to our blog, leave a comment and share if you found this tutorial helpful.
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If you manage a Facebook Business Page you may soon see some unexpected, and unwanted, changes to your Page.
On March 12, 2015 Facebook will be purging deactivated accounts. This means that any Likes you have on your Page from these accounts will be deleted. Causing the Like counts on Business Pages to dip.
These accounts include all deactivated personal profiles as well as memorialised accounts. However, if these accounts are reactivated they will automatically add back into your Like count.
Page Admins are currently seeing the following at the top of the Insight tab on Pages they manage:
“Removing inactive Facebook accounts from Page audience data gives businesses up-to-date insights on the people who actively follow their Page and makes it easier for businesses to find people like their followers through tools like lookalike audiences.” (Facebook for Business)
Comments and Posts from the deactivated accounts have already been removed.
Back in December Instagram purged “spam” accounts from many of its Users, causing many Users following count to drop by hundreds, thousands and even millions. Kim Kardashian lost 1.3 million followers in the Great Instagram Purge.
While the dip in Likes may be upsetting, it will allow for more authentic and “real” followers as Likes on the Page. There are also several things Page Admins can do to grow the number with authentic Likes that will be more beneficial to the business.
So, don’t panic on March 12, be prepared to lose some Friends and have that Like count decrease and prepare to get back to actively growing the following to make up for those lost Likes.